To win Amazon, don’t compete—collaborate

Amazon’s campus in Seattle, where it has more than 40,000 employees

Both New York City and Newark made the list of finalists for Amazon’s new headquarters, along with 18 other cities, from Toronto to Miami to Los Angeles. It’s obvious what comes next: Amazon wants each city to compete for the prize of 50,000 jobs, adding tax breaks and other sweeteners to their proposal. It is a tried-and-true practice for businesses that are looking to move or expand, one that leads to states and cities cannibalizing one another for smaller and smaller benefits.

New York and New Jersey have a long history of bidding each other down to win jobs. Mayor Ed Koch famously produced an ad showing him guarding a boarded-up Holland Tunnel, daring any attempt to lure companies across the Hudson River.

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